IMHE OpenIR  > Journal of Mountain Science  > Journal of Mountain Science-2015  > Vol12 No.6
Travel Motivation of Domestic Tourists to the Changbai Mountain Biosphere Reserve in Northeastern China: A Comparative Study
GU Xiao-ping; BernardJ LEWIS; LI Yan-quan; YU Da-pao; ZHOULi; ZHOUWang-ming; WU Sheng-nan; DAI Li-min
Corresponding AuthorDAI Li-min
2015-11
Source PublicationJournal of Mountain Science
ISSN1672-6316
Volume12Issue:6Pages:1582-1597
Subtype期刊论文
AbstractThis article seeks to develop a fuller understanding of the social and attraction motives of domestic tourists who visit the Changbai Mountain Biosphere Reserve (CMBR) in Northeastern China. To do so, ecotourists are compared to general travelers visiting this area. A questionnaire was employed to collect data on visitor characteristics and motivations, responses to which were then analyzed via descriptive statistics, T-tests and principal component factor analysis. Results showed that 16% of the visitors to this area were classified as ecotourists, while the remainder general travelers. Five motivations displayed significant differences (P<0.05) between these two types of tourists. Three social motives – boosting self-confidence, feeling at home away from home and being together with family – and two attraction motives – indoor sports and viewing unique landscapes of the CMBR (crater lake, waterfall, gorge and hot spring) – were significantly more important for general travelers (P<0.05); while two social motives of experiencing the tranquility of the natural setting and the natural beauty of the landscape were relatively more important for ecotourists (P<0.1). Results suggest that ecotourists have distinct and complicated attraction and social motives compared to general travelers visiting the CMBR. Results have useful implications for researchers interested in tourist motivations and behavior, as well as for managers who wish to focus their marketing strategies more effectively.
KeywordSocial Motives Attraction Motives Tourist Behavior Changbai Mountain Biosphere Reserve
DOI10.1007/s11629-015-3563-1
Indexed BySCI
Language英语
Citation statistics
Cited Times:2[WOS]   [WOS Record]     [Related Records in WOS]
Document Type期刊论文
Identifierhttp://ir.imde.ac.cn/handle/131551/11058
CollectionJournal of Mountain Science_Journal of Mountain Science-2015_Vol12 No.6
Recommended Citation
GB/T 7714
GU Xiao-ping,BernardJ LEWIS,LI Yan-quan,et al. Travel Motivation of Domestic Tourists to the Changbai Mountain Biosphere Reserve in Northeastern China: A Comparative Study[J]. Journal of Mountain Science,2015,12(6):1582-1597.
APA GU Xiao-ping.,BernardJ LEWIS.,LI Yan-quan.,YU Da-pao.,ZHOULi.,...&DAI Li-min.(2015).Travel Motivation of Domestic Tourists to the Changbai Mountain Biosphere Reserve in Northeastern China: A Comparative Study.Journal of Mountain Science,12(6),1582-1597.
MLA GU Xiao-ping,et al."Travel Motivation of Domestic Tourists to the Changbai Mountain Biosphere Reserve in Northeastern China: A Comparative Study".Journal of Mountain Science 12.6(2015):1582-1597.
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