IMHE OpenIR  > 成都山地所知识仓储(2009年以前)
Alternative TitleCharacteristics, Hot Poins, Structure and Benefits of Tourist Maps
Publication Place北京
Keyword特性 热点 格局 经济效益 旅游地图
AbstractThe tourist map is a quite active varicty in the present commodity econmy. In recent years tourist maps spring out like mushrooms. But How to realize the characteristics of the tourist map, master thw law of commodity circulation and meet the demands of consumptive market is roughly answered by the author. (1) Tourist maps have the properties of commodiy, advertizing, circulation, knowledge and usability. (2) The predominance of urban tourist maps in both quantity and variety is caused by the fact that as product of social development, the urban areas preserve more cultural landscapes and have a large mobile population and ample tourist source. Consequently, they become the tourist base, springboard and market ,and the centre of businesses and publshers, qualified for comiling and pubishing tourist maps. (3) The rapid development of tourist maps has brought about some new structures and models: urban tourist maps have developed certain models in the extension of contents and deepness of expression; attention is paid to the varieties in short supply and high-speed production; development towards mulitiple aspects and elements; priority is given to the production of export-oriented varieties, and beforehand propaganda and foreign exchange generating is advocated. (4)Measures foe raising the economic benefits of tourist maps include: market prediction; improvement of the overall designs; reduction of techological procedures and expansion of circulating channels. Designing a high-quality tourist map, useful in contents and movel in form, requires not only the foundations of cartography, but also some knowledge on social siences so as to take into account from differen aspects the contents and forms the map show and to foresce the esults and possible econmic benefits of the product.
Other Abstract旅游地图是适应旅游事业发展需要的一专用地图,它服务于旅游,在旅游管理、旅游规划、旅游宣传和指导旅游方面发挥着重要作用。本文就作者参加旅游地图编制的实践,对旅游地图的特性、热点、格局、经济效益提出了看法。
Document Type专著章节文集论文
Recommended Citation
GB/T 7714
范明华. 旅游地图的特性、热点、格局、效益刍议. 北京:中国地图出版社,1991:81-88.
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